The right channel is the one that gets a reply
After an event you usually have two options: email (more “formal”) and LinkedIn (more “frictionless”). The best strategy is simple: email if you have it, LinkedIn if you don’t.
When email is the best choice
- You promised something (doc, intro, demo, quote).
- The contact is corporate (process, assistants, forwarding).
- You want a clear next step (15-min call, meeting).
When LinkedIn is the best choice
- No reliable email (missing or generic).
- Independents / small teams often reply faster there.
- You want a light first step before proposing a call.
A simple sequence (no spam)
- D+1: first message (email if possible).
- D+7: one short follow-up.
- Then: tag as “later” instead of chasing.
Where LetsLigo helps
The key is not the channel: it’s keeping context (where you met, what you discussed, next step) so your message feels natural.