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7 post-trade-show mistakes that kill opportunities

Following up too late, without context, no qualification… the field list.

1) Waiting “until you have time”

Block 30 minutes right after the event. Otherwise it never happens.

2) No context

Add one line: where you met + what you discussed.

3) No prioritization

Hot / warm / keep. Without it, you follow up the wrong people.

4) Selling too early

First message is about reopening the conversation.

5) No next step

Always propose one simple next action.

6) No second follow-up

Many replies come after follow-up #2.

7) Too many tools

One flow, or you forget.

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